K-pop albums are much more than just music. They have become collector's items prized by fans and a key driver of the Korean music industry. Despite the dominance of streaming, sales of physical albums are still booming, thanks in particular to innovative marketing strategies by agencies.

Steadily rising sales

Sales of K-pop albums have exploded in recent years. In 2023, they reached 119 million copies, compared with 74 million in 2022, an increase of 60%. Some albums are breaking impressive records: SEVENTEEN's "FML" sold over 6.39 million copies, while Stray Kids' "5-Star" topped the 5.25 million mark. These figures testify to the commitment of fans, who don't hesitate to buy multiple copies for exclusive goodies.

A unique concept: more than just a CD

A K-pop album contains much more than just a record. It often includes photocards, stickers, posters, and even special editions with never-before-seen items such as perfumes or tickets to exclusive events. Each release is an immersive experience, transforming the purchase into a veritable ritual.Global Cultural ImpactK-pop albums are not only popular in South Korea. Millions of copies are sold internationally, contributing to the worldwide recognition of Korean music. With ever more innovative strategies and a passionate audience, the future of K-pop albums looks brighter than ever.

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